The purpose of this paper is to contribute to a better understanding of action research methodology as a managerial tool. A practical example was employed to explain the dynamic process of action research and its role in understanding a managerial problem: observe, reflect, plan, & act. This paper argues that the implementation of this tool in organizations can be considered as a foundation for managerial problem solving. Employing action research can facilitate the crafting of appropriate strategies and lead to highly desirable results, and thus three points should be recognized: (1) the intention in a given situation is to get a deep understanding and to construct a social reality based on participants’ perceptions; (2) involving managers to help in understanding what might be done to improve the situation and what action should be implemented to overcome the problem; (3) implementing the recommended solutions (action), as well as repeating and evaluating the process is to be considered the cornerstone to improve an undesired situation.
Bayan Yousef Farhan
"Action Research Methodology as a Managerial Tool: Discussion and Implications"
AAU Journal of Business and Law مجلة جامعة العين للأعمال والقانون: Volume 1
Available at: http://journal.aau.ac.ae/journal-of-business-and-law/volume-1/issue-2/55