Journal of Business and Law

ISSN: 2521-439x

Volume 2 / Issue 1

Analytical study of the impact of Customer knowledge management on improving the performance of Algerian economic institutions Case Study: Ooredoo Communications


Abd Elmadjid Chabani, Bin Khalifa Ahmad



The study was designed to test the relationship between customer knowledge management and company performance, and then to demonstrate the impact of customer knowledge management philosophy on improving the performance of the company (Ooredoo). The study was conducted using two complementary methods: the first method was a documentary (descriptive) and the performance of the company. The second method was an analytical survey by means of an exploratory study through the questionnaire as a data collection tool. The truth coefficient was measured as a high degree of stability was achieved for a sample of 115 individuals. The data was analyzed using the statistical package (SPSS.V19) and counting tools Vision descriptive. One of the findings is that the National Telecommunications Company of Algeria (Ooredoo) has an average level of customer knowledge management and a high level of performance compared to its competitors. There is a statistically significant impact of customer knowledge management on the performance of the National Telecommunications Company Algeria (Ooredoo). This is based on the dimensions adopted in the study model.

DOI: 10.51958/aaujblv2i1p1