Enhancing the competitiveness of small and medium companies mechanism to activate their development role

Authors

Ghiat Cherif, Mukahlia Mohyaddine

 

Abstract

The study aims to show the importance of existing factors of enhancing competitiveness in SMEs in order for activating their development role. The study adopts questionnaire methodology that distributed to a number of small and medium companies, where 26 companies, in Guelma and Tebessa cities, responded to the questionnaire. To achieve the objectives of the study and examine its hypotheses, it relied on primary and secondary data along with using many statistical tools such as percentages, repetitions, simple linear regression (Alpha Kronbach). The study concludes a set of findings, most notably the necessity to enhance and develop the competitiveness of SMEs through providing a range of fundamental elements and factors. This is to activate their development role locally at the level of Guelma and Tebessa cities reaching to comprehensive national development. Based on the results, the study offers a number of recommendations to the managers and decision makers in the organizations subject matter of this study.

DOI: 10.51958/AAUJBL2021V5I2P1