Testing the Effectiveness of Influential Factors Affecting Customers’ Intention to Use Chatbots (Case Study)

Authors

Mohammad Mousa Mousa, Imad Mohammed Zaiem, Ahmad M Zamil, Najwan Ibrahim Jadallah

 

Abstract

This Study to identify Testing the effectiveness of Influential Factors Affecting Customers’ Intention to use Chatbots. The study found a high impact of the influencing factors (Ease of Use, Trust, Benefit, Interaction) on customers’ intention to use chatbots, & Telecommunications companies’ reliance on chatbot systems in service provision processes contributes significantly to raising the level of service provided by them. The study recommended that encouraging researchers to conduct more studies concerned with chatbots & addin, g other influential factors to measure intention to use, work to keep pace with Technological developments, Educating Customers about the Use of Chatbots.

DOI: 10.51958/AAUJBL2024V8I2P3