The impact of social networking site advertising content on customer satisfaction Palestinians telecommunications companies.

Authors

Mohammad Mousa Mousa, Ahmad M.A. Zamil

 

Abstract

This study aimed to assess the influence of advertising content on social media platforms on the satisfaction levels of customers of Palestinian cellular telecommunications companies, specifically Jawwal and Ooredoo, in Ramallah. The study employed a convenience sampling method to distribute questionnaires, resulting in a response rate of 91%. The findings of the study indicated a positive correlation between social media advertising content and customer satisfaction, particularly concerning its dimensions, namely credibility, enjoyment, excitement, and information. Moreover, the study underscored the respondents’ keen interest in understanding the impact of social media advertising content on customer satisfaction. Recommendations included avoiding the repetition of content to prevent diminishing levels of excitement and interest among consumers. Moreover, the study advocated for the engagement of specialized personnel to oversee advertising posts on social media platforms, fostering trust and interaction between customers and the company. Additionally, the study advised seeking expertise in digital marketing to optimize the company’s marketing strategies, emphasizing the importance of credibility and trust in advertising endeavors.

DOI: 10.51958/AAUJBL2025V9I1P2